Creation of brandname and logo "Šviesi klinika" (Bright Clinic)

The task was to create a name, slogan and logo for the newly established medical clinic. The idea of the name was inspired by a great desire to stand out from other similar signs in clinics in Lithuania, whose symbols and descriptive words and terms are quite often used too straightforwardly and primitively in their visuals and names.

The idea of a graphic symbol is guided by the slogan “healthy body glows” which is a symbiosis of the letter “Š”, the shape of the cell, its structure, and the arched window or door (a symbol of a clinic as a building, house) graphic sum of parts.

In this way, originality and exclusivity have been achieved, which adds a lot of added value to the clinic and its activities.