W FILTERS logo creation - AQUA.LT logo rebrand

The task was to update a logo of company Aqua.lt by creating a new name and logo. The basic prerequisites for creating a new company name were two - to better reflect the core business of the company - selling, servicing and installing water filters, and having a vacant domain name with a .com suffix. Since it was virtually impossible to find a vacant domain name in such conditions, an idea came up in the course of creative process that solved both problems simultaneously. The word FILTERS is highlighted in the logo with addition of stylized letter W, the first letter of the word WATER, and two drops of water to turn the letter into a laconic and intuitively water-related symbol.

Tags: #Blue, #Rebrand