The task was to create a logo for a new continuous SEB Arena project - a badminton tournament. The exclusiveness of the project - the badminton pyramid differs from other badminton tournaments because it takes place all year round. Badminton players challenge each other in an effort to rise to the highest position of the pyramid. This is an attempt to link the Pyramid and Badminton Sports concepts in one symbol. In the same year there were two more parallel orders for Squash and Tennis projects of similar format.